Pinterest is advertising to add users as other, larger networks start to mimic parts of its product. “The hope is that you’ll get ideas for your real life, and you’ll close the app, get off your phone and try those ideas.” He says the app is used best as a visual search engine. 1 challenge is getting people to understand that Pinterest isn’t a social network,” Silbermann said in an interview for Bloomberg’s Decrypted podcast. It’s considering spending on billboards, websites, newspapers and magazines to get its message across. This summer, Pinterest is launching its first major advertising campaign in the U.S. People do post photos and videos, but it’s not to get likes or comments-it’s to remember what inspires them. ![]() Pinterest is a site for coming up with ideas, he says. ![]() That’s the question keeping people from signing up for Pinterest, according to chief executive officer Ben Silbermann.
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